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AMEC BDR - Market Insights

Project Overview: In seeking to anticipate, and better service, the upcoming needs of in-situ oil sands producers, NewDoor Marketing was contracted to develop and conduct customer perception research.

Strategy: Key prospects were identified and a customer perception survey was created and conducted to gather information about prospects’ upcoming service requirements, key drivers and perceptions of AMEC BDR.

Initiatives: Survey methodology, interview execution and creation of a formal intelligence report.