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Canadian Hydro Developers - Market Strategy

Project Overview: A national renewable energy developer wanted to strengthen its brand position, both nationally and in the local communities, where its power generation facilities are located.

Strategy: NewDoor reworked the client's touch points to relay key messages and increase brand consistency. We also prepared advertising and public relations programs to increase greater public awareness.

Initiatives: Advertising, brand packaging, graphic design, logo update, web site, printed materials and public relations program.