Project Overview: A national health insurance company wanted to launch its products into the Western Canadian market. The company was already a leading health insurance provider in Ontario, but was unable to penetrate new markets in western Canada effectively.
Strategy: A grassroots community relations program was developed to augment broadcast advertising and direct mail marketing. We developed below-the-line marketing initiatives such as charity alliances, event marketing, cross promotions and sponsorship deals.
Initiatives: Advertising, graphic design, community relations, online promotions and public relations programs.