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Mountain View Seniors' Housing - Marketing Strategy

Project Overview: MVSH - A non-profit organization which operates seniors' lodges, self-contained apartments and subsidized housing - named NewDoor Marketing their Agency of Record, to assist with ongoing marketing and communications activities.

Strategy: Developing and maintaining a visible and credible identity through marketing strategies that are constantly in alignment with MVSH's mission. Making the best use of limited resources to meet organizational objectives and bolster community support is a key consideration of all tactics and initiatives undertaken.

Initiatives: Develop, execute and monitor strategic internal and external marketing campaigns, develop key messaging and provide media training as required, assist with event support and advertising.