Creating
marketing
opportunites

Case Studies


Reputation, History, Performance...

NWC Anthony Henday Drive - Community Relations Marketing

Project Overview: NewDoor was contracted by the NORTHWESTCONNECT consortium to provide a conduit between the government, the constructor group and the public during construction of the Northwest leg of the Edmonton Ring Road.

Strategy: NewDoor created and managed a series of ongoing avenues for two-way communication with stakeholders for the 39-month construction phase.

Initiatives: Open houses, media tours, online discussion boards, project information website and telephone hotline. Developed a crisis communication plan, prepared spokespeople for media interviews and developed advertising and public relations programs for project updates and public traffic interruptions.